Nationalism in design and advertising

My paper “Narratives of Heritage and Modernity: National Production and Consumption in Greek Advertising” is published in the collective volume: Oliver Kühschelm, Franz X. Eder and Hannes Siegrist (eds), Konsum und Nation, Bielefeld: transcript Verlag, 2012, pp 109-134.

Through a variety of media, whether through travel guides, whiskey-listing or “buy national” campaigns, products in the 19th and 20th Centuries were offered to consumers through national identification approaches in Germany and Greece, as well as in Canada or China. This volume extends the focus of the history of consumption from individual countries and regions to European and global patterns and comparisons. The papers included in the volume show how the nationalizing competition and distinction strategies initiated by companies, advocacy organizations or governmental organizations were followed by journalists and mass media.